CineD Hit Piece on Sony Provokes Community

CineD recently published an article in which the author disputes Sony's claim that the FX9, FX6 and FX3 shoot 16-bit RAW video but brings no facts to the table, only unfounded speculation. The very first paragraph proclaims, "In fact, a true 16-Bit sensor readout only belongs to high-end cinema cameras. Yes, that’s one of the... Continue Reading →

The GM Advantage

How well does the new Voigtlander Apo 35mm f/2 aspherical stack up to the Sony 35mm f/1.4 GM? In the most critical areas, like architectural and landscape photography, the two lenses might be difficult to tell apart (although we still think the Sony will prevail); however, with its fast f/1.4 aperture and the quickest, most... Continue Reading →

a7s III Skin Tones

While there are exceptionally few examples of actual living, breathing human beings in HDR YouTube videos, of the negligible number that do exist, too many suffer from one or more of the following: bizarre colors, excessive noise, outrageously intense specular highlights in teeth, eyes or jewelry and an obnoxious lack of tonality, hues, texture and... Continue Reading →

Sony a7s III: Exceptional Value

Since we picked up a set of Nanlite Forza LED monolights and started grading ProRes 4444 in DaVinci Resolve Studio 17, it's like we're dealing with a completely new camera altogether! Skin tones are the most accurate we've seen from any mirrorless camera and the image quality rivals that of cinema cameras costing thousands more.... Continue Reading →

Sony FE 50mm f/1.2 GM

I just picked up the Sony 50mm GM this afternoon. It's surprisingly compact for a lens of those parameters and feels reassuringly solid. The FX3, on the other hand (which I had a chance to play with at the shop), missed an opportunity: the awkward placement of the joystick, record button and on/off switch were... Continue Reading →

Tribute to Sony a7s III

For a long while now, we've been keenly aware that highlights in skin tones and light-colored fabrics have been difficult if not impossible to recover in post, leading us to re-examine our ETTR method. After watching a video by Gerald Undone, we tried using two zebra settings, aiming for an ETTR of only +1.66 stops... Continue Reading →

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