Sony a7s III ProRes RAW Support in Final Cut Pro (update)

I was really excited to learn that Apple had finally enabled white balance and ISO adjustments to ProRes RAW in Final Cut Pro and was looking forward to trying it out when my a7s III arrives in a few weeks, but Jordan Drake just brought to our attention that ProRes RAW WB and/or ISO adjustments… Read More

Could Canon Partner With BMD & Atomos?

Canon’s already teamed up with Atomos before to capture ProRes RAW from their cinema cameras. And every other manufacturer on planet earth has already signed on, including Sony, whose a7s III will undoubtedly record ProRes RAW through an Atomos. So it’s entirely possible, especially considering all the feedback Canon’s received, that they’ve got a fall… Read More

Shock! Video Is Sony’s Biggest Opportunity

Kenji Tanaka, VP and Senior General Manager of Sony’s Business Unit 1, Digital Imaging Group, in his interview with DPReview’s Barney Britton, affirms that video is among the company’s greatest opportunities and that demand worldwide for video is strong. Better late than never! Where do you see Sony’s biggest opportunities in today’s market? Video is… Read More