Could Canon Partner With BMD & Atomos?

Canon’s already teamed up with Atomos before to capture ProRes RAW from their cinema cameras. And every other manufacturer on planet earth has already signed on, including Sony, whose a7s III will undoubtedly record ProRes RAW through an Atomos. So it’s entirely possible, especially considering all the feedback Canon’s received, that they’ve got a fall… Read More

Hopes Dashed

Now that practically every manufacturer on the planet – including DJI, Fujifilm, Z Cam, Kinefinity, Canon, Sony, Panasonic, Nikon and Sigma – has adopted ProRes RAW, it appears exceedingly unlikely that the a7s II successor will shoot internal RAW. Zero percent chance in fact. Especially as even the FX9 requires a $3,800 upgrade and an… Read More

Shock! Video Is Sony’s Biggest Opportunity

Kenji Tanaka, VP and Senior General Manager of Sony’s Business Unit 1, Digital Imaging Group, in his interview with DPReview’s Barney Britton, affirms that video is among the company’s greatest opportunities and that demand worldwide for video is strong. Better late than never! Where do you see Sony’s biggest opportunities in today’s market? Video is… Read More