Memory Colors, Not Accurate Colors

“Several studies show that we all have similar expectations of colors of certain objects. Grass is green, the sky is blue, bananas are yellow. However, those expected colors differ from the actual, real colors, as most objects are perceived brighter and more saturated than they really are (Smet et al., 2014). In fact, people mostly... Continue Reading →

GDU Armored Lenses

GDU's armored lenses look sick! The manual focus ring and external switches have been removed and the exterior has been fortified with an indestructible armor. AF and iris can be controlled via the RED Control app or through the camera's own user interface. The 50mm and 16mm are available to order now, but at double... Continue Reading →

RED Control Pro

The greatest camera control app in the industry just got even better - but we’ll stick with the free vesrsion! 😅 Join the RED TECH LIVE crew Thursday Oct 13th at 10am PDT as they introduce and breakdown the new RED Control Pro app.

Phil Holland’s panSpeedCalc

We’ve spoken bunches about how the traditional 7-second panning speed rule for 24 fps with a 180° shutter angle (assuming 2K 48-nit projection) quickly falls apart on today’s displays with higher resolution, contrast and brightness. As it turns out, Phil Holland has just shared his new 𝗽𝗮𝗻𝗦𝗽𝗲𝗲𝗱𝗖𝗮𝗹𝗰 app, writing, “Likely my last tool of 2022... Continue Reading →

That Explains It!

Note: For mastering Rec.2020 (P3-D65 Limited) ST2084 content, it’s best watched on a display calibrated to Rec.2020. P3-D65 ST2084 cannot be shared to YouTube, while Rec.2020 (P3-D65 Limited) ST2084 can be. It was a year ago almost to the very day - at the decisive moment when we were about to make the perilous switch... Continue Reading →

Paycheck Stops and Gravy Stops

A decade ago, Arri lens specialist Art Adams coined the terms paycheck stops and gravy stops. Paycheck stops are values that you can bet your paycheck on. They’ll appear in the image with enough contrast and detail that objects exposed at that value will be easily discernible. Gravy stops are the values that lie beyond paycheck stops:... Continue Reading →

Former Atomos CEO Alleges Securities Fraud

Atomos claims they let CEO Estelle McGechie go for refusing to move to Australia, but her lawsuit paints a very different picture: a corporate culture of gender discrimination, allegations of securities fraud, accusations that the company knowingly shipped defective/inoperable equipment to boost sales figures and sexual misconduct at the workplace. According to papers filed with... Continue Reading →

Digitization of Photochemical Film

In an earlier post, RAW: an often overlooked advantage, we explained how future updates to the demosaicing process in post can yield major improvements in image quality, even to footage shot years before. A similar principle holds true for analog photochemical film, for which better methods of scanning with more accurate color rendition are continuously... Continue Reading →

Blackmagic Gen 5 Color Science

At around 2’18” into the video, you can see the difference between how Blackmagic Gen 4 and Gen 5 color scence handle the bright, saturated reds we mentioned in an earlier post (which can make things like tail lights and the lights on police cars & emergency vehicles look so obnoxious), something the latest Arri... Continue Reading →

The Ideal Cinema Camera

What are the minimum requirements when it comes to choosing a cinema camera? When asked why he chose the Ursa 12K to make realistic fake window videos, Tim Pan (content creator for Media Storm), cited resolution, dynamic range, color science and the ability to record RAW as paramount. We'd add another requirement: the ability to... Continue Reading →

Kolari Pro 3-Stop ND Filter Test

We just finished doing a quick & dirty test of the Kolari Pro 3-Stop ND screw-on filter. Screenshot #1 was auto white balanced with no filter; #2 is the same white balance, only with the Kolari ND3 filter; #3 was white balanced with the ND3 filter in place. While all land directly on the skin... Continue Reading →

Neon & LED

For the longest time, colorists have had to deal with the garish digital color processing of neon and LED lights, particularly those of the emergency vehicles, police cars and taillights seen in so many crime shows. Also, at the dawn of digital cinema, LED lights were seldom seen on sets, whereas today, they are commonplace.... Continue Reading →

Why HDR10 Doesn’t Have Terrible Banding

The PQ EOTF, standardized as SMPTE ST-2084, is used for both Dolby Vision and HDR10, only the former stipulates 12 bits while the latter uses a 10-bit version of PQ. Take this quiz to test your knowlege: why doesn’t most HDR10 content suffer from appalling banding artifacts? Choose from among one or more of the... Continue Reading →

Cinematic!

This 19th century style follow focus has been gathering dust in the closet for five years. It's got A/B hard stops and comes with a crank and a whip for smoother focus pulls, so hopefully it's idiot-proof, which didn't prevent me from putting it on backwards! I ordered a SmallRig lens support this afternoon, so... Continue Reading →

RAW: An Often Overlooked Advantage

In our Monster guide, we lay out no fewer than a half dozen reasons why you should be shooting RAW, but there’s yet one more seldom discussed advantage: when shooting log, the quality of the file is completely at the mercy of the camera’s internal encoder, meaning that it’s not possible to improve upon this... Continue Reading →

Our Kolari Filters Arrive!

The Kolari drop-in ND filter adapter for RF mount, along with a set of filters, arrived yesterday, so we won’t have to shoot at f/16 all the time. The KipperTie Revolva with three ND filters and one clear filter runs $1,574, the Kolari with the same filters costs around $625, a savings of almost $1,000.

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