Memory Colors, Not Accurate Colors

“Several studies show that we all have similar expectations of colors of certain objects. Grass is green, the sky is blue, bananas are yellow. However, those expected colors differ from the actual, real colors, as most objects are perceived brighter and more saturated than they really are (Smet et al., 2014). In fact, people mostly prefer memory colors over the actual colorimetric color of the original scene, and certain memory colors such as skin, grass, and the sky are preferred to be produced with slightly different hues and sometimes with greater purity (Hunt, Pitt & Winter, 1974). The preferred memory color for Caucasian complexion, for example, turns out to be distinctly more yellow than photometrically measured, even though it mostly varies in luminance (Bartleson, 1960). So, there’s clearly a thing called color preference.” – Lowepost