Austin Black’s Impressions of the FX9

I'm sharing these videos by Austin Black because (1) he talks about the differences between shooting with the a7 III and the FX9; (2) they demonstrate the natural, lovely-looking skin tones the FX9 is capable of; (3) he shares impressive examples of S-Cinetone, difficult to find online and; (4) he uses LUTs designed to mimic... Continue Reading →

The a7s III Is a Cinema Camera!

Endeavoring to reassure his followers understandably in a state of panic that the a7s III will render their cinema cameras obsolete, Sony Pro Alister Chapman claims that ergonomics guarantee their relevance, arguing that ILCs require a truckload of ND filters, bulky external monitors and cages, an external power supply and heaps of rigging to make... Continue Reading →

Sony a7s III Chroma Noise

Brandon Li, in the BTS (9:00) of the "Crossroads" video he made for Sony, says there's noise even at relatively low ISOs. Could it be that Sony is just using less aggressive processing than in their other less video-centric alpha cameras? Not a few filmmakers complained in the past of not being able to lessen the amount... Continue Reading →

G Master In the House!

I just added the 135mm f/1.8 GM to my collection, my favorite focal length for portraiture. When I used to shoot micro four-thirds, my go-to was the Olympus 75mm f/1.8, still among the sweetest lenses in their lineup., as well as being an outstanding value. Best of all, I snatched the GM for $500.00 less... Continue Reading →

If You Watch Just One a7s III Review…

This is it! Crispy a7s III XAVC HS 4K 100FPS footage, a fair and balanced review (English subs). Thirty minutes of review interspersed with gentle, lovely slow motion footage, the first I've seen that is neither heavily graded nor over-sharpened, that demonstrates the outstanding dynamic range of the camera. I would have liked to see... Continue Reading →

Potato Jet Visits Hollywood Film Studio

Gene Nagata visits the studio where Armando was shooting the real world production tests of the a7s III. At 4'50", you can see the sensational low-light autofocusing capabilities of the camera. Armando astounds Gene with his Japanese ability. Gene was the one who convinced Armando to go with the EOS R and now he's determined... Continue Reading →

Rocking the a7s III

Looks like Armando Ferriera is collaborating with director Lukas Colombo and Kondor Blue on another epic real world production test, this time with the a7s III!

a7s III Vastly More Popular Than R5

Some alarmists are saying Sony must immediately respond to Canon’s salvo by launching their own 8K mirrorless, but shouldn’t the real question be: shouldn't Canon develop an a7s III-like camera with insane ISO 16000 see-in-the-dark ability, 4K 120p no line-skipping, 13 stops of dynamic range, no two-hour recovery times after shooting for twenty minutes, a... Continue Reading →

Sony Should Not Go 8K – At Least, Not Yet!

There's a widespread belief that Canon's suddenly leapfrogged Sony by a couple of generations just because they offer what they're calling 8K video in their R5; that squeezing more and smaller pixels onto the surface of the sensor magically makes it better: and some think Sony has to respond with their own 8K mirrorless camera.... Continue Reading →

Sony a7s III

I worried that without an optical low pass filter, the 12 megapixel sensor of the a7s III would suffer from artifacts that are all but impossible to remove in post. But Sony claims their new processor is supposed to help suppress moire and artifacts, and after watching Manny Ortiz's video I was speechless at how... Continue Reading →

More a7s III Rumored Specs

A few of the latest a7s III specs rumors from SAR, this time from several unproven sources. AF system is the almost the same as a7r44K RAW output yes, but not sure if it supports 4K 120fps RAW output.Firmware is not available, apparently Atomos is working on it to support a7sIII’s hdmi signal.Screen: Touch function... Continue Reading →

R6 Dynamic Range?

The rumored price of the a7s III is $3,500.00. Throw in an Atomos, cables, batteries, SSD, cage and magic arm and we’re looking at $4,500.00. Let’s be straight: we weren’t demanding full HDMI out, XLR inputs, false color or vectorscopes - all that most hybrid video shooters were asking for was a darn flippy screen,... Continue Reading →

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