It is extremely rare to find anyone who is finishing only in SDR

In an interview with the editor of Film and Digital Times, Greg Smokler, Director of Cine for Creative Solutions, says that few productions are only finished in SDR nowadays. Creative Solutions is a subdivision of The Vitec Group and is comprised of Teradek, SmallHD, Wooden Camera and Lightstream.

Jon Fauer: Do SmallHD customers ask more for HDR or SDR?

Greg Smokler: People are still using SDR a lot. But they’re buying our monitors because they’re HDR-ready. People will buy a 540 nit OLED with the idea that they can do 16 of the 17 stops of a 1000 nit PQ if they need it. You could also monitor SDR inside of PQ. It’s a choice, a technical setup. But almost everything is finished in HDR these days. They then do an SDR pass or a Dolby Vision conversion to SDR. It is extremely rare to find anyone who is finishing only in SDR because all of the streaming platforms are HDR.