The blocking by Netflix of shared accounts works: in the US, subscribers have not grown like this since the days of COVID

The Italian tech website DDay reports:

“Antenna’s analyst report seems to confirm that Netflix’s new policies are working. The number of new users registered to the platform in the USA has in fact skyrocketed, surpassing the peaks reached during the pandemic. Netflix’s policy to combat shared subscriptions is working, at least in the US. This is what a report by data analysis company Antenna, published in the Wall Street Journal, notes. And it would be working great, if we take into account the fact that the last time Netflix got such a substantial increase in subscribers was due to the period of the pandemic.”

“Looking at the numbers, from the crackdown of May 23 to today, the average of new subscribers on the platform is 73,000 per day. A growth of 102% compared to the average recorded in the previous sixty days. An average significantly higher than the number of cancellations. Striking, however, is the data relating to the peaks of new subscribers: on 26 and 27 May, in fact, the number of new subscribers to the platform exceeded 100,000. Such a sudden increase in registrations to the platform has not been seen, as mentioned, since the lockdown connected to the health emergency.”

“The analysis only concerns the US, but the foreign data could be even better. Clearly the analysis concerns only the United States and does not take into account the other nations, including Italy, where the new policies have come into force. It should be noted, however, that during the last meeting with shareholders, the company stated that the numbers in Canada would be even better than those in the United States.”