Adobe makes users jump through a crazy number of hoops just to cancel a stupid subscription. We had to hit ‘cancel’, ‘no thanks’ or ‘continue’ no fewer than six times in order to cancel ours. The FTC’s proposed ‘click to cancel’ rule takes aim at the unscrupulous practices of Adobe and others.
The proposed rule contains a provision for sellers who seek to pitch additional offers or modifications (saves) during a consumer’s cancellation attempt. It requires sellers to first ask consumers whether they would like to consider such offers or modifications. If consumers decline, sellers must desist from presenting such offers and cancel the negative option arrangement immediately.







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