DPReview’s Reprehensible PR Stunt

DPReview just published a mind-blowing article in which technical editor Richard Butler defends Canon’s demonstrably deceptive marketing tactics, asserting that both the R5 and R6 perform as intended and that Canon never claimed the R5 was for professional use:

It should be noted that Canon did not design either the EOS R5 or R6 to be professional video tools, and nor does it market them as such. 

This is contradicted not only by Jordan Drake, who expresses his huge disappointment with Canon for hyping up the camera’s professional video capabilities for months in his review uploaded to YouTube only a couple of days ago, but also by the text reprinted below from Canon’s very own European website. Canon’s UK and USA websites also proclaim the cameras suitable for a wide variety of professional video applications, from weddings to journalism and more else besides. In the same article, Jordan adds that he would never rely on either camera for paid work and DPReview says to expect to shoot line-skipped 30p for the bulk of your footage with the R5.

Canon urgently needs to issue an apology for their highly misleading claims that the EOS R5 is an 8K camera that can be used on high-end productions. From Canon Europe’s website:

Proving Canon is an innovative industry-leader that pushes the realms of optical technological possibilities, the EOS R5 boasts features seen only in high-end cinema cameras many times its price point and video features no other mirrorless camera on the market offers. Created as a direct response to growing demand for content creators to shoot both high-quality film and stills, the EOS R5 holds its own as the lead camera in productions – going over and above industry standards and achieving outstanding 8K.

On the set of high-end productions such as commercials, dramas and documentaries, the EOS R5 is an ideal partner to the likes of Canon’s brand-new EOS C300 Mark III – a next generation modular Cinema EOS System camera launched today. In addition to the EOS R5’s outstanding still photography specifications, which make it ideal for behind the scenes capture, it’s an ideal support filming camera offering:

  • 8K RAW – non-cropped, internal recording up to 29.97fps
  • Non-cropped, internal recording 8K video capture – up to 29.97fps in 4:2:2 10-bit in Canon Log (H.265) or 4:2:2 10-bit HDR PQ (H.265)
  • Non-cropped internal recording 4K video capture – up to 119.88fps in 4:2:2 10-bit in Canon Log (H.265) or 4:2:2 10-bit HDR PQ (H.265)
  • 4:2:2 10-bit in Canon Log or 4:2:2 10-bit HDR PQ output via HDMI at 4K 59.94fps
  • Dual Pixel AF is available in all video modes at all resolutions and frame rates
  • 5 axis optical IBIS/ enabling Lens IS and camera IBIS to be combined
  • Dual card slots – 1x CFexpress and 1x SD UHS-II

Richard Shepherd, Pro Product Marketing Senior Manager, said: “Last month we revealed specs confirming that we have achieved the ‘impossible’ with the EOS R5. Today, we go one step further in showing we are challenging the market and showcasing our unparalleled strength – revealing the camera will offer video recording capabilities unseen in any other mirrorless camera.

“With its ability to record in cinema industry-standard formats and codecs, the EOS R5 is an ideal lead camera for many productions but also, given its compatibility with cinema workflows, the camera will shoot comfortably on high-end production sets.”

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