No Love for Film Grain

“I’ve got no great love lost for film grain and I think I can say I think I’ve managed to go all of 2022 without using film grain once. It’s something you know, if the client says, ‘Hey, we’re doing film grain, give me your best version of it’, then my answer is of course yes. But if the conversation is more along the lines of like ‘Hey, we were thinking we’d really love to do a filmic thing, what would you do for that?’, I’m not going to pitch film grain in that situation. And if they they ask, ‘What do you think about adding some grain?’, I would say I think we can come up with better strategies. So, I would be very happy to never see film grain again.” – Cullen Kelly, Grade School